Corporate reputation
in the Era of AI
Stakeholder perception is shaped through digital channels. From first impressions to forensic analysis, across search, social, websites and AI.
I ensure companies and leaders are understood, credible and visible in increasingly complex information environments.
High-stakes corporate moments
When scrutiny is highest and perception is formed in real time.
High-stakes corporate moments
When scrutiny is highest and perception is formed in real time.
M&A & IPO prep and positioning
01
M&A & IPO prep and positioning
M&A & IPO prep and positioning
Financial performance reporting
02
Financial performance reporting
Financial performance reporting
Shareholder activism prep and response
03
Shareholder activism prep and response
Shareholder activism prep and response
Crisis and special situations
04
Crisis and special situations
Crisis and special situations
Leadership change
05
Leadership change
Leadership change
Sustained narrative reinforcement
Building understanding, trust and visibility over time.
Sustained narrative reinforcement
Building understanding, trust and visibility over time.
Reputation in AI management
01
Reputation in AI management
Reputation in AI management
Corporate & IR website optimisation
02
Corporate & IR website optimisation
Corporate & IR website optimisation
Leadership online visibility
03
Leadership online visibility
Leadership online visibility
Digital channel strategy
04
Digital channel strategy
Digital channel strategy
Thematic campaigns
05
Thematic campaigns
Thematic campaigns
Partner
Brunswick Group
2021-2025
Director, Digital Strategy
MerchantCantos (part of Brunswick Group)
2014-2021
Director of Strategy and UK Operations
Comprend (formerly KW Digital / King Worldwide)
2012-2014
Head of Consulting
The Group
2003-2012
Partner
Brunswick Group
2021-2025
Director, Digital Strategy
MerchantCantos (part of Brunswick Group)
2014-2021
Director of Strategy and UK Operations
Comprend (formerly KW Digital / King Worldwide)
2012-2014
Head of Consulting
The Group
2003-2012
The people that matter
From listed global giants to start-ups and indvidual leaders, I've worked with brilliant people all over the world on high-stakes, often very non-"simple" corporate situations.
The people that matter
From listed global giants to start-ups and indvidual leaders, I've worked with brilliant people all over the world on high-stakes, often very non-"simple" corporate situations.
Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."
Tim Rowbottom
ex-Head of Reputation - Global Financial Institution
How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."
Duncan McCourt
CEO - Sustainable Aviation
Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."
Tim Rowbottom
ex-Head of Reputation - Global Financial Institution
How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."
Duncan McCourt
CEO - Sustainable Aviation
Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."
Tim Rowbottom
ex-Head of Reputation - Global Financial Institution
How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."
Duncan McCourt
CEO - Sustainable Aviation